NEW ULM - Edelweiss Floral Design in New Ulm will become Hope and Faith Floral & Gifts effective April 1. Owners Ryan and Lisa Visher operate a similar business in Madelia, and the name will be identical to the Madelia store and also their original store in Oak Creek, Wis.
The Hope and Faith name is a combination of the middle names of their two daughters Sidney HOPE and Riley FAITH.
In addition to the name change, the Vishers plan to double gift showroom space in the New Ulm store and continue free local delivery, which they introduced last year after purchasing Edelweiss.
A single name will allow the Vishers to be more efficient in advertising their locations and will allow them to more closely align with the quality that they have exhibited at their floral shop in Madelia over the years.
This name change coincides with the relocation of the Madelia shop to a larger facility in downtown Madelia.
New signage and increased inventory are expected to be implemented over the next couple of weeks. An open house is planned for early May.