McKeeth elected president of Minnesota Bed and
Breakfast Association; Janke hired as executive director
STILLWATER - The Minnesota Bed and Breakfast Association elected Shannon McKeeth of New Ulm as its president at its annual conference in Stillwater on April 27.
McKeeth is owner of Bingham Hall Bed and Breakfast in New Ulm.
In other business, the MBBA hired a new executive director, Kim Janke of New Ulm.
"The overall message of the gathering was to continue to improve the B & B industry with new methods of social marketing (Twitter, Face Book, blog, website updates, Google analysis, etc.)," said McKeeth. "These skills are necessary to keep ahead of the marketing curve. The trend is that in a sluggish economy vacationing close to home is popular, practical, and safe. This certainly points to B & B opportunities."
Other officers are Vice President David Vipond of Duluth (Ollcot House Bed & Breakfast), Secretary Carol Eggert of Lanesboro, (Hillcrest Hideaway Bed & Breakfast), and Treasurer Zig Gudrais of Red Wing (Candlelight Inn).
The Minnesota Bed and Breakfast Association is a non-profit organization whose aim is promoting the state's Quality Assured member inns as well as offering support, networking and education for innkeepers. Organized in 1985 with 12 members, the MBBA now has 91 members. The Association sponsors a conference annually, workshops and other programs to discuss members' needs. A guidebook is available online to download or by mail from www.minnesotabb.org.