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Schell’s Brewery releases Schell Shocked Grapefruit Radler beer

July 8, 2013
The Journal

NEW?ULM - August Schell Brewery recently released its Schell Shocked beer.

Originally expected to be released May 1, Schell Shocked underwent two additional months of research and development to ensure the highest quality as well as the addition of a new all-natural flavoring. Schell Shocked is a clear, golden Radler style beer produced during the summer months. Radler in German means "cyclist," which refers to its reputation as a popular sports drink. It is a beer-based mixed drink (Biermischgetrnk) with a long history in German-speaking regions.

After initially serving this brew with a grapefruit twist on tap in 2012, 16 oz. cans and bottles are now available. Its light, crisp body combines mild malt flavor, hop bitterness and a citrus essence.

Article Photos

A promotional illustration of Schell Shocked beer from the August Schell Brewing Company.



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