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August Schell Brewing Company is releasing a 30th Anniversary Pilsner series

December 9, 2013
The Journal

NEW?ULM - August Schell Brewing Company is releasing a new series to celebrate the 30th anniversary of Schell's Pils.

In 1984, the August Schell Brewing Company's President Ted Marti had the passion and vision to break away from the then popular image of beer in America. At that time, America's unique beers and breweries had all but disappeared, leaving only a few who mass-produced commodity beers with little or no character, tradition or culture worth mentioning.

With a rich German heritage, Schell's introduction of a full-flavored, traditional Bavarian-style Pilsner was only the start of the breweries contribution to the craft beer revolution that stands stronger than ever today. Later that year, Marti introduced Schell's Weiss Beer followed by numerous other craft beer varieties over the years.

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August Schell Brewing Company is releasing a new series to celebrate the 30th anniversary of Schell’s Pils. The series has four different beers, and it will be available in February. The beers are original 1984 Pils, the current Pils, the Roggen Pils and a Pils that features Mandarina Bavaria hops from Germany.

The Schell's 30th Anniversary Pilsner Series will consist of four different Pilsner beers. It will include the original recipe from 1984, Schell's current Pils beer and two new innovative varieties made to celebrate this occasion, a Roggen and Mandarina Bavaria Pils.

Schell's original Pils recipe has a light maltiness, delicate noble hop aroma and a pleasant hop bitterness.

The current Pils beer recipe has evolved over the past 30 years. Today it is brewed with 100 percent two-row barley malt and is dry hopped with Sterling hops. It has a rich malt body accented by a large floral hop and malt aroma with a refreshing hop tang.

The Roggen Pils is a twist on the traditional, featuring spicy rye malt coupled with spicy Tettnang and Smaragd hops from the Tettnang region of Germany.

The fourth Pils variety showcases a new hop from Germany called Mandarina Bavaria. Its strong tangerine and citrus notes dominate the flavor and aroma.

This series will be released in 12-pack samplers containing three 12oz. bottles of each variety and sets of four 1/6-barrels starting in February.

A series to commemorate the 30th anniversary of Schell's Hefeweizen will 1984 also be available in July.

 
 

 

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