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Musical signs look to add to city experience

This sign is an early mock-up of what could be coming to New Ulm’s parks and landmarks in the near future. The project is in its early stages, but ProMusica would like to install the signs by spring 2024.

NEW ULM — Musical signs? The idea could be coming to New Ulm parks and landmarks in the near future.

The concept was presented in front of the New Ulm City Council in a Work Session by ProMusica Minnesota. The group is a local chamber orchestra looking to spread classical music across southern Minnesota. Artistic Director Bethel Balge explained the concept and where it would be implemented.

“It’s an idea with precedence in other cities,” she said. “[It’s] signage throughout New Ulm that would serve as a soundtrack for landmarks [using] a QR code. For example, if we would have something up at Hermann Heights Park, [there would be] a sampling of our live recording from a concert to enhance the experience of viewing the Hermann monument. We have the idea of having six signs throughout the city. They would include public parks and landmarks like the Music Hall of Fame, and maybe some businesses.”

Balge said she has talked to several people about the signage project. Heart of New Ulm director Jen Maurer, who is undergoing a signage project in North Park, signaled interest in partnering with ProMusica. Balge said the collaboration would help provide mental wellness for the community. A local business has also signaled interest in potentially having a sign within the business. Balge said costs to the city should not be an issue.

“The music we perform is a classical chamber music type,” she said. “This means the music is public domain, no worries about licensing. I can’t imagine its going to be a big cost. It would be covered by ProMusica. We get our dollars from the State Arts Board.”

Council president Andrea Boettger added the signs do not need to be replaced when ProMusica wants to change the music. The data behind the QR code can be changed online whenever music is swapped.

The main concern presented by ProMusica is ensuring signs are approved through the proper channels. Boettger said there are a few different boards potential signage would need first. For the Minnesota Music Hall of Fame, approval would come from the Library board. In the parks, the Park and Rec Commission would need to sign off. City Manager Chris Dalton said signs placed on private businesses could be brought before the City Council.

“Are any of these going to go on main street?” Councilman Dave Christian asked Balge. When she replied Minnesota Street was being considered, Christian said signs placed at these businesses would need to be approved by the Heritage Preservation Commission as well. Boettger acknowledged the process seemed overwhelming, but encouraged ProMusica to use city resources to aid their journey.

“We have great city staff here,” she said. Once you guys have your locations figured out we can point you in the right direction. Don’t think we’re gonna leave you hanging.”

Balge said ProMusica is looking to have the signs installed by spring 2024. Warmka and Boettger stated their support for the initiative, but no action was taken as it was a work session.

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