Furniture and décor business, Nash & Co. opens
NEW ULM – Nash & Co., the new furniture and décor store opened on Minnesota Street, Friday.
Located at 204 N. Minnesota, Nash & Co. specializes in restored and refurbished furniture.
“Everything here is older, refurbished or salvaged,” said the owner Stephanie Surdy. Some of it was acquired from thrift stores, saved from a landfills or found along the side of roads. The items are given a good clean, repair, paint and update. The result is a store showroom full of unique items.
Surdy has been in the restoration and refurbishing business since 2013. She said she had a talent for restoring items.
“Part of the fun is imaging what a piece could be,” she said.
Nash & Co. is not the first business Surdy has owned. She previously ran the store “No. 213.” This old space is located directly across the street from Nash & Co.
Surdy said she closed No. 213. because she could no longer work full-time and raise kids. Four years later, she was ready to start full-time again with a new store front.
Surdy said Nash & Co. is similar to No. 213, but with a more eclectic style. No. 213 had items that fit the rustic farm style. Nash & Co. has no specific look. The restore and repurposed items come from every type of background. Since all the items are acquired second hand and restored, everything is from a different time period. There are items from the ’60s, 70s and 80s in a variety of styles.
Surdy said recently she restored some ’60s era furniture that was blonde in color. No one wanted it that color. She couldn’t give that furniture away. However, once the furniture has been sanded, painted and fixtures updated it was popular item.
Surdy said the greatest challenge of running a furniture and decor is predicting trends. Trends and colors are always changing.
Asked which colors were popular now, Surdy said people wanted dark and moody color.
Surdy’s mother Tresea Wager assists in the shop. She said people wanted “straight and clean lines” to their furniture. The curves and spindles of the previous decade were out.
Surdy and Wager agreed the most popular furniture items were short dresser drawers. This is because short dressers have many uses. They can serve as a baby changing station, TV stand or simple storage.
Surdy said they are trying to stock unique items not typically found in the big box stores. Since all of the items are second-hand with restoration work, several pieces in the store could be consider one-of-a-kind. Most people are not going to find these exact items anywhere else.
Wager said another advantage they have is older furniture is built to last. The pieces have already withstood the test of time. Nash & Co. is simply giving it a refresh.
Nash and Co. is open 10 a.m. to 5 p.m. Thursday, Friday and 10 a.m. to 3 p.m. Saturdays. Monday, Tuesday and Wednesdays, Surdy is busy finding new pieces to restore and fix.
Surdy said the showroom will be continually updated as pieces are sold and new items are restored.
“We do sell the paint we use if a person wants to do it themselves,” she said.